vice president and general counsel for Middle East and Africa | PepsiCo, United Arab Emirates
Dean Sheehan
vice president and general counsel for Middle East and Africa | PepsiCo, United Arab Emirates
Vice president, general counsel - Middle East and North Africa | PepsiCo
Qualifying in 2001, Dean Sheehan specialised in M&A and corporate finance in private practice within the UK, and achieved partner level only six years later in 2007, an early indication...
Vice president, general counsel - Middle East & North Africa | PepsiCo
PepsiCo is one of the best known food and beverage companies in the world, owning a gamut of high-profile and market leading brands. In recent years the Middle East region...
Dean Sheehan is singled out by sources for his creative and pragmatic support to PepsiCo’s expansion strategy. The leading food and beverages company has seen continued growth in the region, and opened its first ‘innovation’ centre in the Middle East in 2014, focused on new product development. During his time as the brand’s regional general counsel, Sheehan has revolutionised the department’s internal structure to ensure effective cohesion between regulation, government affairs and research and development. He also implemented cost-saving procedures focused on areas such as external counsel instruction and introduced groundbreaking internal KPIs, reportedly yielding tangible results. The region’s ‘uncertain legal landscape’ and political uncertainty are factors continually to be taken into account, Sheehan says. With former roles as global diversified brand Al Tayer Group’s VP – legal and sports manager The EndGame Group’s former managing director, Sheehan has sterling legal and commercial experience.
