About

During her years as general counsel at TV4 Group, Ulrika Jensen has overseen the legal department’s journey from being a marginal element in the company to becoming a highly valued business partner that is part of its strategy, core business and digital transformation. With the legal department, Jensen has worked strategically towards integrating the legal department into the business and on par with other departments of TV4 instead of being a ‘last checking point’. Today, the legal team is included at an early stage of negotiations, in business discussions, as part of steering committees, communicating with management teams and other governing bodies. This has been a significant change for TV4 over the last two years, but it has enabled the department to be a true business partner that add value and proactively develop solutions. Proving to the core business that they will benefit from the legal department’s input at an early stage has been one of Jensen’s biggest challenges but she enjoys being the head of, and coaching, an extremely competent and committed team as well as working on digital transformation. ‘Part of our strategy is our constant and relentless work to get better every day at providing clear and solution-orientated advice that can be applied directly, to use a holistic approach and be the natural integrated business partner’.