About

Geraldine Lim started her tenure at Heineken in 2013 following its acquisition of Asia Pacific Breweries, where she had been employed as general counsel. Lim was closely involved in the de-listing and integration process and now leads a team of three lawyers at Heineken in Singapore. Her role covers the whole Asia Pacific region and gives her functional oversight for country-specific counsel reporting into their respective businesses. Lim say that the raft of new laws and regulations appearing across the Asia Pacific region can only be managed by ’staying close to the ground and increasing enforcement of competition law, bribery and corruption laws by embedding compliance programs in behaviour and not just a compliance requirement mind-set’. The digital revolution in marketing and the new frontiers in e-commerce presents another challenge to businesses in the region, and Lim encourages her team to learn from peers and exchange knowledge of how new developments may affect their responsibilities.