About

Luis Fernando Rueda Latiff, legal manager at Eficacia, leads a legal department which demonstrates excellence on behalf of the professional services company which is focused on brand management and advertising. With 35 years of experience in Colombia and COL$424bn of operating income, Eficacia is growing its presence in the market and the legal team plays an important role within. The team consists of 17 lawyers with significant experience in corporate and business law, particularly with contracts and in administrative and competition law. Bringing a new approach to legal advice to ultimately increase sales, the team supports all commercial activities of the company, providing efficient legal opinions regarding contracts and new business prospects. The team has recently worked on a new offer of service to the business to support its contractual activities in less time, creating accessible standard contract templates durations. Rueda highlights that this will contribute to their internal clients familiarising themselves ‘with [all] contractual obligations, and will reduce discussion periods with counterparties’. Describing the Eficacia legal team’s ethos, Rueda says, ‘with assertive and opportune assessment, we add value to our inner clients, managing risks and increasing the company’s economic results’.