About

David Quiroz Rendon, legal director for North Latin America, continues to lead the compact in-house legal department at Johnson & Johnson in Colombia, which covers the North Latin American region for the global health and consumer goods giant. The team comprises three legal experts with specialities including commercial law, advertising law, competition law, IP, consumer protection law, contract drafting and general legal advice for the fast-moving consumer goods industry. The legal team that supports the medical devices businesses in the Northern Cluster of Latin America covers Colombia, Venezuela, Central America and the Caribbean, including Puerto Rico. It has a small and relatively flat structure with three lawyers with David Quiroz, as head of the law department in the Northern cluster of Latin America, and Patricia Hernandez, as legal manager for the territory. In addition the department has an associate lawyer reporting into Hernandez. Hernandez is the business partner to the Central American and Caribbean business, and as such she serves as a business advisor to the territory leader and is responsible for the delivery of legal services in these territories and supporting the local territory leaders. She’s also the business partner to the commercial team in Colombia, the general surgery and specialty surgeries business units in the cluster, as well as to other functional areas and centres of excellence that support the business. Recently the team has implemented new go-to-market models, indirect channel reorganisation for the cluster, development of new business models, including cost sharing and risk sharing agreements, divestitures of business unites and three-party value based agreements. Quiroz explains that, ‘we work within a culture of collegiality, trust and respect; we embrace diversity and foster an inclusive environment, leading through example and making sure that as trusted business advisors we can grow our business in a healthy, sound and compliant environment’.