About

For twelve years, Daniel Perea Villa has worked as corporate and legal affairs head at Terpel. It is a consultant position through which the company’s biggest challenges are projected from a legal-corporate standpoint, considering its implications, risks and authorities. He has carried out changes to corporate governance in the legal department, such as integrating public affairs management, strategic communications and the involvement of interest groups into legal matters. Perea has led Terpel’s agreement for lubricants blending and distribution contracts in Colombia, Peru and Ecuador, enhancing the company’s position in the lubricant market in the Andean region. Furthermore he has transformed the legal team’s approach to legal affairs broadening its legal perspective to become facilitators of competitive strategy, while always protecting the company from a regulatory point of view. Perea has managed a corporate plan to participate in the construction and enactment of applicable regulations and to approach different market players such as suppliers, clients, guilds and regulatory authorities, among others. He says about this commercial focus, that the ‘team has actively participated in the evolution of applicable regulations which provides its members with a strategic vision. It is fundamental that team members know their legal areas but, it is equally or more important, that they understand our business dynamics, the numbers associated, financial indicators, the implementation of technological tools, and the relevant market, among others’.