About

As a leading specialised financial and commercial services company in Latin America and the largest provider of short-term non-banking loans in the US, Grupo Elektra is one Mexico’s most successful domestic companies. Positioned in close proximity to senior management, general legal director Gabriel Alfonso Roqueñí Rello oversees a large legal function that provides support to the company’s commercial and financial divisions. Having joined Grupo Elektra in 1990, Roqueñí has held important positions such as legal manager, legal director, general operative director, and general director of marketing, and has made meaningful contributions to the Group’s regional growth and development. Most recently, Roqueñí has impressed with his contribution to the organisation’s digital transformation strategy, which has resulted in the launch of a new online shopping portal. The website marks the beginning of Grupo Elektra’s Omni-channel strategy in Mexico, which includes a new exclusive distribution centre for e-commerce, as well as more than 1,100 stores. Prior to joining Grupo Electra, Roqueñí worked at Avon Cosmetics. He obtained his law degree in 1985 from the Universidad Panamericana and a Master’s degree in Business Management from the Pan American Institute of Senior Business Management (IPADE) in 1999.