About

Founded in 1921 in Costa Rica, Grupo Garnier was the first advertising agency in Latin America and first customer relations management company in Central America. It has grown into a large conglomerate of 55 Latin and Central American advertising companies. Melania Campos Lara has managed the legal operations of the conglomerate for five years since July 2013 having extensive experience in IP, commercial and corporate legal experience and previous roles in intellectual property law for in-house, private practice and public sector positions. Grupo Garnier specialises in building its investments in communication and marketing agencies in Central and Latin America as well as creating brands using expert human and technological resources. It offers its agencies support in financing, capitalisation, purchase of media and legal aspects, and strategic corporate planning of deals and partnerships are of crucial importance. Campos’ extensive legal knowledge and advertising savvy merits her nomination as well as her continued expert guidance of Grupo Garnier’s legal affairs.