Juana Melo Pimentel – GC Powerlist
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Brazil 2023

Healthcare

Juana Melo Pimentel

Legal manager, compliance, data protection and ESG for Latin America | SmartFit

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Brazil 2023

legal500.com/gc-powerlist/

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Juana Melo Pimentel

Legal manager, compliance, data protection and ESG for Latin America | SmartFit

What are the most significant cases or transactions that your legal team has recently been involved in?

Our main action was the operationalisation of extrajudicial and judicial mediation for consumer complaints, reducing the average ticket spent, and we carried out an IPO, in the middle of the pandemic.

Did the pandemic lead to a lasting increase in the interaction your legal team has with the strategic plans of the company?

The team was essential to guarantee the company’s operation, given the numerous restrictions that were imposed, including bringing solutions to employees to allow them to overcome the crisis, considering that operating revenue was practically zero

How important is choosing to work with external lawyers who align with your company’s values? Are you likely to reconsider what firms you work with based on this?

The support of external offices is fundamental for conducting the company’s strategic processes, as well as it is extremely important that these offices are aligned with the company’s mode of operation

Looking forward, what technological advancements do you feel will impact the role of in-house legal teams in the future the most? Which have you found most useful in your legal team?

Technology helps to increase productivity and allow lawyers to focus on their strategy, without having to worry about preparing information extracted from available data; technology also allows us to anticipate possible future problems and act preventively.

If you have worked in other countries, what are the main challenges unique to operating as an in-house counsel in your current location?

The main challenges are systems that are possible in all locations and control of information.

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