Supapohn Jendryssek – GC Powerlist
Discover the new beta version of legal500.com Visit the new site
GC Powerlist Logo
Thailand 2024

Consumer products

Supapohn Jendryssek

Legal counsel Southeast Asia | Lenskart.com

Download

Thailand 2024

legal500.com/gc-powerlist/

Recommended Individual

Supapohn Jendryssek

Legal counsel Southeast Asia | Lenskart.com

What are the most significant cases and transactions that you have recently been involved in?  

Since joining Lenskart recently, my primary focus has been on ensuring the company’s compliance with the legal and regulatory framework in Thailand. This involves reviewing current practices, updating them to align with local laws, and implementing robust compliance programs. My role includes monitoring, auditing, and providing training to ensure adherence. This project is crucial for maintaining legal standing and fostering a culture of compliance within the organisation. 

Additionally, I have been involved in managing the post-merger integration of Lenskart and Owndays, with a focus on harmonising the legal frameworks and compliance standards of both companies. This includes addressing regulatory gaps and ensuring strong corporate governance practices. My responsibilities involve coordinating with various entities to align business practices, ensuring transparency, and preparing comprehensive legal documentation. These projects highlight the strategic and multifaceted nature of my role, requiring a deep understanding of the legal landscape and practical solutions to support our business objectives.
 

 

How do you see the general counsel role evolving in Thailand over the next five to ten years? 

In my experience as an in-house counsel in Thailand, I have witnessed the transformation of the general counsel role. Traditionally focused on legal advice and compliance, the role has expanded to include strategic involvement in risk management, corporate governance, and business strategy.

I believe the general counsel will adopt a more strategic and business-oriented approach to navigate the complex legal and regulatory landscape. This involves being proactive in managing risk and ensuring compliance across all aspects of the business. The general counsel will also foster a culture of compliance and ethical conduct within organisations. With regulatory scrutiny and stakeholder demands for transparency increasing, general counsel will need to implement robust compliance programs and embed ethical considerations throughout the business.

The digital transformation of the legal function will be another key focus. As technology advances, general counsel will need to embrace digital tools to enhance efficiency. Leveraging AI and data analytics will improve decision-making, streamline legal processes, and manage risks effectively. By adopting these technologies, general counsel can provide timely and accurate legal advice, adding significant value to the business.
 

Are the effects of AI on the legal world overplayed, or underplayed?  

The effects of AI on the legal world are debated, with opinions varying on whether they are overplayed or underplayed. In my view, the reality lies in between. AI has begun to transform various aspects of legal practice, and its influence will continue to grow. AI-powered tools can automate routine tasks like document review, legal research, and contract analysis, allowing legal professionals to focus on more complex aspects of their work.

However, AI’s transformative potential is sometimes overplayed. AI cannot replace the nuanced judgment and critical thinking of experienced legal professionals. Complex legal issues require a deep understanding of context, precedent, and human behavior. Additionally, ethical and regulatory considerations challenge AI’s widespread adoption, particularly concerning data privacy and potential bias in AI algorithms.

In conclusion, while AI’s effects on the legal world are neither entirely overplayed nor underplayed, they are profound and far-reaching. The key to harnessing AI’s potential lies in understanding its limitations while leveraging its strengths to augment human expertise. By striking this balance, legal professionals can navigate the evolving landscape and continue to provide high-quality legal services in an increasingly complex world.

Supapohn Jendryssek - Thailand 2023

Head of legal – Asia | Travelier (formerly Bookaway Group)

View Powerlist

Related Powerlists

Supapohn Jendryssek

Head of legal – Asia

Travelier (formerly Bookaway Group)

View Powerlist