Benelux 2019
General counsel | Royal FloraHolland
Leendert Eijgenraam
General counsel | Royal FloraHolland
General counsel | Royal FloraHolland
Leendert is the general counsel of Royal FloraHolland, the world’s biggest auction in ornamental plants, which is facing a major transition from physical auction to an online marketplace. He knows...
Leendert Eijgenraam joined Dutch conglomerate of florists, Royal FloraHolland, as manager of the legal department in 1990. In 2010 he was promoted to general counsel, a role he’s held for the last eight years.
He has participated in lawyer consultations for the association of Flower Auctions in Netherlands
for 17 years of his career.
Over the years he has been integral to providing support to the expansion plans of Royal FloraHolland, and assisted on the agreement with Blueroots in February 2019.
