About

An accomplished lawyer with over 15 years of experience in-house and at private firms, Milica Antic is a strong technology-orientated lawyer, specialising in privacy, data protection, copyright, ecommerce and platform liability. Antic is currently the head of legal for Google Netherlands, where she provides strategic advice to country managers and the business, marketing and sales teams. Her role entails providing advice and negotiating strategic local deals, as well as working on litigation cases that have resulted from a tough privacy climate. Legal daily work aside, Antic is additionally involved in facilitating a strong cross-functional relationship and collaboration within PR and communications, public policy and sales with legal and strategic advice on internal and external issues. ‘I’m one of the drivers of the institutionalised cross-functional collaboration at Google Netherlands. This strong alliance led to projects which is a showcase for Google’s regional legal, PR and public policy teams across Europe’, explains Antic. Amongst her most exciting cross-functional projects, Antic has been involved in organising a unique six week road tour across the Netherlands with a Google branded caravan and media campaign to raise awareness of Google’s privacy tools and controls. ‘This was a fantastic cross functional project where the best of legal, PR and public policy were combined’, explains Antic. This project led to a lot of positive media attention which helped grow awareness of Google’s tools even further. ‘For me it was further proof of how important it is to think out of the box, to build allies within the company, to think outside of the legal silo, and to sometimes dare to be bold’, says Antic.