Senior in-house counsel | Rede Globo
Priscila Becker M. Hermeto
Senior in-house counsel | Rede Globo
Rede Globo is the largest television network in Latin America, based in Rio de Janeiro, and covers a wide range of diverse programming from news, soap operas to full coverage of Brazil’s favourite national sport, football, which is a major source of the company’s reputation as the premier prime time television channel. Priscila Becker M. Hermeto, as senior in-house counsel, provides expert coverage of all of legal areas required by this Brazilian media giant such as IP, media regulation, corporate legal and governance matters and much more. She has been key in the management of Rede Globo’s expansion into new television areas and markets and its channels are broadcasted across 190 countries with over three million subscribers and over 130 licenced titles. Hermeto’s legal management plays a large role in the network’s successes through continued expert management and business acumen.