About

As an award winning vice president and general counsel, Deborah Greenberg has shown exceptional dedication to her team and has led a number of strategic projects during her time at Aimia. Greenberg has been an inspirational voice by telling her story of how she initially graduated in psychology followed by a graduate management program and pursued a career in marketing and advertising, then, at the age of 29, she found her true vocation by returning to McGill University to study law. Greenberg started her legal career at Davies Ward Philips and Vineberg and left private practice after seven years to serve as a legal advisor for a number of small businesses before moving to Air Canada. She joined Aeroplan in 2007. When discussing one of the biggest challenges, but equally most rewarding moment of her career, she explains: ‘In 2013, I was part of a small business team that negotiated deals for new agreements/renewals for the Aeroplan portfolio of credit cards with TD Bank, CIBC (which included a conveyance of 50% of CIBC’s Aeroplan credit card portfolio to TD) and American Express, as well as supplemental agreements with Air Canada in support of the bank agreements. These negotiations significantly contributed in bringing to life the long term strategy of the Aeroplan program and overall business’. One of the most significant litigations she has been involved in was a class action filed in 2009 and certified in 2012 by the Quebec Superior Court, relating to the expiry of Aeroplan miles for inactivity within one year of earning them or that had gone unused for seven years. Aeroplan subsequently cancelled the seven-year “date-stamping” expiry policy. As a respected voice in the industry, Greenberg has been highly praised for her influence on her legal team. She explains, ‘I have made a concerted effort to ensure that there is some overlap of accountabilities – not so much so that it is inefficient – but more to stretch people out of their comfort zones and ensure that there is a general understanding of our businesses across the team’. In 2014, the Association of Corporate Counsel and the International Law Office awarded Greenberg the Global Counsel award in the “General Commercial” category.