Senior counsel – Latin America developing markets | Procter & Gamble
Vanessa Vargas Credidío
Senior counsel – Latin America developing markets | Procter & Gamble
Senior counsel – Latin America developing markets | Procter & Gamble
Vanessa Vargas Credidío’s in-house career started early, working for Chanel as legal counsel for Latin America in 2003, where she had worked as an intern from 2000 to 2002. In 2013, she moved to a different industry accepting a role for Latin America trademark enforcement and brand protection counsel for Procter & Gamble, based in Panama. In 2015 another opportunity within the company came up and she moved to her current role as senior counsel for Latin America developing markets. She now handles legal affairs for Central America, Caribbean, Ecuador, Bolivia, Paraguay and Uruguay, in addition to the US imported products business to all Latin American countries. During her career she has built up her knowledge on the commercial side in order to offer legal advice that is not only compliant with diverse local law, but also practical from a business standpoint. She adds that it has been important for her to ‘create an important network of outside counsels in different areas in the Latin America territories and working with them to draw the best strategy possible to solve all kinds of legal matters’. Above everything else she takes pride in creating a team work mentality, citing that empowering people has been key to building the highly efficient team of four that she heads in Panama and remotely. Amongst other achievements, she has been involved in the re-design of the go-to market strategy in the territories she handles, executing changes due to global transactions, whilst assuring compliance and minimising legal risks.