About

Yadira Isabel Moreno Cedeño is a senior corporate lawyer with extensive management experience in multinational companies within in-house legal departments as well as in private practice. Based in Panama, Moreno is adept in M&A work, negotiations, the drafting of legal documents and administration of internal and external legal resources, as well as multi-lingual in language and legal practice. Since October 2016, she has been with JCDecaux working in its Panama location. JCDecaux is a French headquartered advertising company specialising in transport advertisement, street furniture and billboard advertising. It operates in 80 countries around the world providing a large portfolio of advertisement services including products, research and analysis. With more than 25 years of multi-jurisdictional legal expertise Moreno is well placed to lead the Panama legal function of this global advertising agency. In June 2017, JCDecaux Top Media, a subsidiary of the JCDecaux global company, won the exclusive advertising concession for Tocumen International Airport in Panama, a major victory for the team and further evidence of Moreno’s ability.