Jorge Marroquín – GC Powerlist
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Central America 2025

Financials

Jorge Marroquín

General counsel | Grupo Financiero G&T Continental

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Central America 2025

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Jorge Marroquín

General counsel | Grupo Financiero G&T Continental

Team size: 65

What are the major projects or initiatives you have worked on that you are most proud of?

Over the past year, I have had the privilege of leading several impactful projects that have advanced both operational efficiency and customer experience within my organisation. Among the initiatives I am most proud of is the integration of artificial intelligence tools into our legal and compliance workflows. By leveraging AI, my team has significantly streamlined tasks such as legal research, document drafting, and compliance monitoring. This innovation has allowed us to dedicate more time to strategic decision-making and complex challenges, ultimately enhancing our contribution to the organisation’s success.

In parallel, we embarked on a comprehensive modernisation of our legal operations framework. Collaborating with external experts, we aligned our internal processes and technologies with evolving industry standards and regulatory requirements. This overhaul not only improved our efficiency but also enabled us to better serve our clients by providing faster and more robust support.

Another key area of focus has been optimising the user experience across our digital platforms, including our mobile app and website. By prioritising intuitive design and legal compliance, we’ve strengthened customer trust and satisfaction, which is critical in the financial services landscape.

What measures has your company taken to embed sustainability practices into its core business operations, and how does the role of the general counsel contribute to driving and ensuring sustainable practices within the company?

Grupo Financiero G&T Continental has taken meaningful steps to integrate sustainability into its core business practices by implementing environmental, social, and governance (ESG) initiatives across its operations.

Solar panels have been installed at the administrative headquarters, reducing electricity consumption by 11% monthly. Additionally, a water harvesting system has contributed over 100,000 gallons back to the water table, and a new air conditioning system has lowered energy use by 20%.

The organisation has increased digital transactions by 35% and facilitated over Q60 million in digital loans, advancing financial inclusion while reducing dependency on physical resources.

Programs like GTC Mujer, which supports women entrepreneurs, and GTC Planet, promoting environmentally responsible spending, reflect the company’s commitment to empowering communities and driving positive environmental change.

Since 2016, the company has employed the Environmental Risk Analysis System (SARAS), recently optimised to ensure rigorous assessment of environmental risks in its credit operations.

The General Counsel plays a vital role in embedding sustainability into the company’s strategy by: creating and refining internal policies to incorporate ESG considerations into daily operations; overseeing adherence to local and international regulations to mitigate risks while supporting sustainable initiatives; guiding the design of financial products aligned with sustainability goals; and collaborating on sustainability reports to ensure accurate communication of the company’s progress and commitments.

Through these efforts, the General Counsel ensures that sustainability is not just an add-on but a fundamental part of the organisation’s operations and long-term vision.

What is a cause, business-related or otherwise, that you care about, and why?

Beyond professional accomplishments, I remain deeply committed to community service. As Vice President of the Board for Sociedad Protectora del Niño, I work to support children from underserved communities, helping create environments where they can thrive.

These efforts reflect my commitment to innovation, operational excellence, and social impact—values that guide my work and personal contributions alike.

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