About

As L’Oréal’s general counsel for the Adriatic and Balkan region, Milan Lomic is responsible for setting up and developing L’Oréal’s legal function in the region, covering Slovenia, Croatia, Serbia, Bulgaria and Bosnia. With his experience and focus on competition law compliance, contract drafting and consumer protection, Lomic has managed the team in forming the regulatory framework of the retail business. Lomic has shown great capabilities in his support to the advertising and marketing activities of the company, strengthening its brand image in its countries of operation. In his five years at L’Oréal, Lomic has additionally been tasked with real estate transactions and litigations which he has successfully navigated. Lomic previously served in Metro Cash & Carry as a legal advisor and an antitrust officer, as well as a legal advisor for UniCredit Bank Serbia.