General counsel | Concha y Toro
Enrique Ortuzar
General counsel | Concha y Toro
General counsel | Viña Concha y Toro
With revenues of close to US$1bn, not only is Viña Concha y Toro Latin America’s biggest wine producer it is also one of the leading companies in the global wine...
With revenues close to $1bn, not only is Concha y Toro Latin America’s biggest wine producer it also one of the leading companies in the global market for wine. It owns famous brands such as Casillero del Diablo and is the second largest wine producer in the world in terms of planted surface area, with near 11,000 hectares in vineyards in Chile, Argentina and California. Working at its headquarters in Santiago is chief legal officer Enrique Ortuzar, who advises on legal matters for the company and its foreign subsidiaries. He has been recognised for serving the growing company, which requires the full range of legal skills. He has been a key player in taking Concha y Toro’s products to foreign markets and has facilitated an increase in partnership, distribution and agency agreements. Ortuzar has also been key in the expansion of the corporation abroad where the company has more than 24 subsidiaries. The company’s involvement in all stages of the production process, the supply chain and the global distribution network has also meant Ortuzar has had to demonstrate strong skills in contract negotiation and understanding deeply the business’ commercial aspirations. The company’s commitment to constantly strengthening its brands, in an industry marked by challenging advertising regulations and laws throughout the world, has meant that a great deal of work has gone into trademark and intellectual property protection. In part due to Ortuzar’s advice in facilitating the company’s activities, Concha y Toro has won numerous industry awards in recent years such as awards for its corporate responsibility and branding in jurisdictions with famously strict labelling laws. He was involved in the company’s acquisition of Fetzer Vineyards in California in 2011, the creation of its Center of Research and Innovation in 2014 and the company’s entry into the real estate market in 2017.