Andrés Palacios Braccesi – GC Powerlist
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Chile 2024

Healthcare

Andrés Palacios Braccesi

Legal and compliance director | Novo Nordisk

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Chile 2024

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Andrés Palacios Braccesi

Legal and compliance director | Novo Nordisk

Team size: Three

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?

In today’s dynamic business environment, organisations face unprecedented challenges related to legal aspects during this era of instability and constant change. The rapid evolution of technology, combined with the increasing public exposure through social media, has significantly impacted the legal landscape for businesses. As such, it is crucial for organisations to develop a comprehensive legal strategy that aligns with the broader business strategy to ensure resilience in the face of emerging technologies.

Moreover, the rise of social media has exposed businesses to a new set of legal risks. The instantaneous and widespread nature of social media means that any misstep by an organisation can quickly escalate into a public relations and legal crisis. Issues such as defamation, intellectual property infringement, and data breaches can quickly spiral out of control when amplified through social media channels. Therefore, managing public exposure through social media requires a proactive legal approach to mitigate potential risks and protect the organisation’s reputation.

To effectively manage these legal aspects, organisations must align their legal strategy with the broader business strategy. This alignment ensures that legal considerations are integrated into the organisation’s decision-making processes and operational activities. A key aspect of this alignment involves fostering a culture of compliance and risk management throughout the company. This can be achieved through regular legal training for employees, clear communication of legal requirements, and the establishment of robust internal controls.

Furthermore, organisations must proactively anticipate legal challenges arising from emerging technologies. As businesses increasingly rely on technologies such as artificial intelligence, blockchain, and the Internet of Things, they must consider the legal implications of these innovations. This may involve addressing issues related to data security, intellectual property rights, and regulatory compliance. By integrating legal considerations into the early stages of technology adoption, organisations can mitigate potential legal pitfalls and ensure a smoother transition to new technologies.

In the context of broader business strategy, the legal approach should be aligned with the organisation’s resilience goals. This entails developing a legal framework that not only addresses current legal challenges but also anticipates future disruptions. By adopting a forward-looking legal strategy, companies can position themselves to navigate periods of instability and change with greater agility and confidence. This alignment ensures that legal considerations are integral to the organisation’s strategic planning and risk management processes. Ultimately, a cohesive legal strategy enhances an organisation’s ability to adapt to change, mitigate risks, and thrive in an increasingly complex business environment.

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