About

Over her five year tenure as legal manager for the Colombian part of international tyre and rubber company Bridgestone, Diana Yepes has undertaken an overhaul of the legal function that resulted in 60% reduction in legal costs. In addition, as a result of her work the department has seen a 60% increase of customer guarantees and implementation of contracts with customers and suppliers in 90% of cases. Apart from improving the legal function, Yepes has had a crucial influence on the entire company by assessing the critical points that affect the non-recovery of the portfolio and implementing measures and protection letters to reduce risk. Yepes has been instrumental to her company with her analysis of legal risks in different areas and has contributed immensely with her work to implement legal solutions to neutralise them. The implementation of a carbon neutral footprint project for Bridgestone in Colombia has also been another significant achievement for Yepes, resulting in the company’s transformation to a carbon neutrality in a relatively short timeframe. Prior to joining Bridgestone in 2011, Yepes held legal positions at Innova Quality, Banco AV Villas and the Bogotá High Court.