About

Juan Felipe Cruz Ulloa began his career in the cement and construction business at Cemex Colombia, but in 2013 he moved to the fast moving consumer goods industry (FMCG). He worked for just over three years in Reckitt Benckiser and since October 2016 has been senior legal manager in the consumer division of Johnson & Johnson for Colombia and Venezuela. When he joined Johnson & Johnson he was the first in-house counsel for the consumer division of the company in Colombia establishing the team later. He focuses on, as he says, ‘becoming a key business partner with the other areas of the company’. Cruz monitors the consumer division’s legal expenses, drafts and implements all legal policies related with agreements, hiring of external counsel, budget planning, and competition law strategy. His approach and leadership was recognised by his appointment to the board of directors as board attorney in April 2008. This year he is in charge of leading the project compliance training for the company’s Northern Latin America operations, drawing upon his experience of leading the regional team of Reckitt in its acquisition of BMS Tempra brands, and Johnson & Johnson’s K-Y brands.