Could you share an example of a time when you came up with an innovation that improved how your legal team works and did not come at a large expense?

The increasingly use of simple, concrete, and dynamic legal messages has improved the way my team works and achieves effective results. In 2021, I did interactive trainings, created short dynamic guidelines, and prepared videos on consumer law, legal metrology, fair competition, and industrial property, which I later put together in an online educational path accessible to all the employees through the internal system of the company. The materials and the educational path – which were created at no cost – have continued to be updated and shared (especially during onboardings).

Can you foresee any key developments to the way general counsel work over the next five years?

Over the next five years, the work of legal general counsel should be based on the simplification of their language (essential to achieve receptivity), the updated knowledge and use of new communication formats (medium’s formats determine the perception of the messages), the study and understanding of predictive analytics tools (with the legal challenges that the use of those tools entail) and the responsible use of artificial intelligence (making our legal processes more efficient, without supplanting our analytical criteria or our investigative capacity).

What challenges have you encountered in implementing effective risk management practices, and how have you overcome them?

When implementing effective risk management practices, the biggest challenge that I have faced is to find the proper way to communicate the impacts of those risks to avoid their non-recurrence.

To make that communication more effective, I socialise impacts that go beyond economic and reputational sanctions: I investigate causes, connect them with internal group goals, promote reflections from the professional fulfilment of each employee, use practical cases to transmit lessons and promote the implementation of joint solutions, distributing responsibilities in teams instead of individuals.

What is a cause, business-related or otherwise, you are passionate about, and why?

I am passionate about the new communication trends and their implementation in legal advice. In addition to being a lawyer, I am a journalist, and this has allowed me to notice that lawyers focus too much on the message, without thinking about the medium, the channel and the code used to transmit it, which is what determines its scope and effectiveness. I increasingly value legal advice documents that begin directly with the conclusions, use a simple language, are concrete and specific, and use hyperlinks or visual resources to make their content more dynamic and less heavy. In companies, lawyers who take the above into account are more receptive than those who only use legal terminology and jurisprudence to express themselves.