Team size: 15

What are the most significant cases and transactions in the LATAM region that you or your legal team have recently been involved in?

The most recent cases and transactions in the LATAM region that the LALIGA team have recently been involved in include procuring different relevant sponsorship and licensing agreements in the territory.

We were also involved in a rebranding process, which saw a change in the visual identity of LALIGA. The old logo, which had been in use since 2015, was replaced by a more modern and dynamic design. The legal aspects of this project are essential to ensure the protection of the brand’s intellectual property rights and to avoid potential disputes or infringements (trademark registration, IP rights, updating licensing and audiovisual agreements, compliance with local law).

What are your organisations plans in the LATAM region over the next 12 months and how will your legal expertise help to achieve these plans?

LALIGA’s legal department in the LATAM region will be involved in several plans over the next 12 months.

Contract management. This area will likely handle drafting, reviewing, and negotiating various commercial contracts. These include sponsorship agreements, licensing deals, merchandising contracts, and broadcasting rights agreements.

Intellectual property protection. One of the primary responsibilities within this area will be to protect LALIGA’s intangible assets (IP rights, audiovisual rights) in LATAM. This includes registering and renewing trademarks, enforcing copyright protections, and dealing with any potential infringements.

Marketing and advertising activities. The team will need to ensure that LALIGA’s marketing and advertising activities in LATAM comply with local laws and regulations. This could involve renewing marketing materials, advising on promotional campaigns, and dealing with any legal issues that arise.

Legal advice. The legal department will provide advice to other departments within LALIGA on a range of legal issues related to these areas. This could involve areas such as corporate law, intellectual property law, tax law, dispute resolution, and more.

How do you adapt your legal counselling to align with the diverse business practices and customs of various LATAM countries?

The legal department of LALIGA provides advice on all projects in which LALIGA is involved, offering a relevant service to different departments, thereby providing solutions, and closely collaborating with each of them, addressing their potential needs.

Currently, LALIGA has reached agreements for the commercialisation of its audiovisual rights in nearly every corner of the world, entering into sponsorship, collaboration, or licensing agreements with top-tier partners. The involvement of LALIGA’s legal department is essential to all of LALIGA’s projects. For these reasons, the legal department is constantly being formed for all new projects in which LALIGA is involved.