About

Michael Prüßner is rated as a ‘clearly exceptional lawyer’ who has amassed ‘expert knowledge in a wide range of specialist fields but who never loses sight of the big picture’. The market attests to his ‘extremely rare capability to evaluate at first glance seemingly less exciting legal topics, realise their commercial potential’ while always acting ‘strategically and tactically smart’. However, he is also able to ‘favour a well-argued opinion that is different from his own’. One of the particular career highlights and challenges when working for the apparel company has been to ‘create a legal department out of nothing’, he says, as prior to his joining all legal matters had been handled externally. He has also set up databases for IP law, real estate and contract administration and drastically reduced the fees for external counsel. He has seen through legal proceedings up until their successful completion, with Federal Court and even European Court of Justice rulings. Exciting projects are the ‘development of a future-oriented IP strategy for the globally operating group of companies’ but what he enjoys most is that ‘you can never know in the morning what will happen during the day, but it has to be solved, worldwide, 24/7’.