Michelle Chen – GC Powerlist
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Hong Kong 2024

Insurance

Michelle Chen

Head of legal and company secretary | Blue Insurance

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Hong Kong 2024

legal500.com/gc-powerlist/

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Michelle Chen

Head of legal and company secretary | Blue Insurance

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?   

Managing the legal function during periods of instability or crises involves mitigating risks while strategically steering the company towards resilience and long-term success. My approach centres on proactive planning, strategic alignment, agile adaptation, and fostering a collaborative culture. Effective crisis management begins with proactive planning and risk assessment. We identify potential legal and regulatory challenges early, allowing us to develop contingency plans with predefined responses. Aligning our legal strategy with the broader business goals is essential. During instability, our legal decisions must support and enhance the company’s strategic objectives. I collaborate closely with the CEO and executive team to integrate legal insights into business planning. 

Agility and clear communication are key during crises. Our legal strategies remain flexible, enabling quick adaptation to changing circumstances. Continuous monitoring helps us reassess risks and update our approaches in real time. Internally, I ensure all departments understand legal implications through regular training and open communication. Externally, we maintain strong relationships with regulators, clients, and partners to keep them informed and aligned. In conclusion, a strategic, proactive, and collaborative legal approach during crises enhances organisational resilience and supports long-term success. 

   

What are the most significant cases or transactions that your legal team has recently been involved in?  

Blue Insurance recently launched a new broker channel to offer life insurance products to the Hong Kong local market and Mainland Chinese Visitors (MCVs). Leveraging our legacy inherited from one of the largest UK insurers and five-year experience as Hong Kong’s leading digital life insurer, this project required coordination across various legal domains and collaboration with external entities, including regulatory bodies, underscoring its broad and multidisciplinary scope. 

The project demanded legal expertise in both online and offline distribution models, the application of emerging digital technologies, and strategic business alignment. Our legal team played a crucial role in ensuring the channel’s design and development, which is typically a multi-year process, was completed within an impressive 6–8-month timeframe, demonstrating our efficiency and agility in the market. 

Throughout this process, we ensured compliance with all relevant regulations, conducted thorough legal risk assessments, and implemented necessary mitigations. This strategic and diligent approach facilitated the successful rollout of both the new products and the broker channel, reinforcing Blue Insurance’s commitment to innovation and regulatory compliance. 

 

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