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Spain is a key market segment for Amazon’s global e-commerce operation. Indeed, it has been highly successful in the country on the back of its attractive proposition for customers, summed up by legal director and associate general counsel Ana Buitrago as ‘low prices, wide selection and convenience’. Buitrago is keen to stress that the Amazon Spain legal department views itself as an important component of the company’s overall corporate structure. ‘We aim at being a business partner and delivering results’, she explains, going on to comment that it is ‘a team of highly committed professionals with deep business acumen, smoothly integrated with the business, who support the company to deliver new products and services of the highest quality’. The team’s judgment on strategic matters is highly prized by the business, to the point where it is included early on in the formation of initiatives and negotiations. The team has also made major strides in improving internal processes and knowledge-sharing techniques using technological means, allowing other areas of the company more autonomy in dealing with issues which may have legal ramifications. In the fast-changing and competitive e-commerce world, Amazon strives to constantly push the envelope in terms of providing consumers with new and improved services. This requires their legal team to be quick-thinking, up to date with modern technology and trends and fully integrated with the company’s operations. Amazon Spain’s legal department succeeds in all of these goals.