About

‘We think it’s going to have a massive global impact’, Adrian Kelly says on the Airsynergy business. ‘We’re now doubling power output in wind turbines. We’ve found the business case for a wind power project. It creates a new market – the objective is to really revolutionise the entire industry over the next five years’. Producing award-winning technology, Airsynergy’s licensing arm gives it a unique offering within the sector. ‘We see it as an energy distribution model’, Kelly says. ‘The future of energy is about empowering the end user’. The brand’s rapid growth looks set to continue, with future target markets including Germany, China and The Philippines. As its GC, Kelly is praised for his industry knowledge and entrepreneurial drive. ‘Energy is a very hot sector within technology’, says one commentator. ‘Adrian is dealing with something highly technical and the only way he can bring the best value to Airsynergy is if he really understands the business. He’s very good at focusing on the important issues’. One of Kelly’s early successes was his role in raising €10m in what he describes as an ‘early version of crowdfunding’. ‘There was no such thing as crowdfunding at that time’, he says. ‘I knew a lot of people were interested in investing. Once we started hitting our landmarks, it spread through word of mouth’. Funding these days, is rarely a problem, he says, and they have often turned it down, where the terms were too onerous. As a founding Airsynergy member, Kelly has played a central role in the business’s growth and strategy from day one, ‘inputting heavily into decision-making’. As well as managing legal, compliance and company secretarial, he also handles the company’s PR. ‘The key is pulling everything together to make sure the legal aspects complement, rather than inhibit, the business’, he says. ‘In this company, I’m one of the founders, so it allows me a lot of latitude in the way I do my job’. It is this broad crossover of his role which continues to keep things interesting, he adds. ‘It’s always new, it’s always challenging. There’s lots of creativity that goes into the job – you get the chance to really make a difference and build a legacy’.