About

Lirik began her legal career at Meitar law firm as a member of the IP and commercial transaction group. Lirik is the general counsel of the rapidly growing Electra Consumer Products group since 2020.
As part of her role, Lirik is in charge of all legal affairs of the group, as well as compliance and regulations. She led various M&A transactions for the company, and in addition accompanies the company in all current legal and regulatory activities.