About

Founded in 1890, major Mexican brewery Cuauhtémoc-Moctezuma exists today as a subsidiary of HEINEKEN International after the Dutch brewer acquired the company in 2010 from FEMSA. Alberto Paez had been counsel at FEMSA for 10 years prior to the landmark deal and after assisting with its full implementation, he joined Cuauhtémoc-Moctezuma in 2011 as international legal manager and operations. In under four years in the role, Paez implemented HEINEKEN���s global office strategies, the Code of Business Conduct, obtained approvals from the Ministry of Health for various advertising campaigns and reviewed and negotiated the company’s sponsorship deals. Paez had a brief spell as legal manager at Cotemar between 2014 and 2015, before returning to Cuauhtémoc-Moctezuma in September 2015. Now as general counsel, he continues to the build on his excellent reputation in the company. Because of his efforts in obtaining approvals for advertising – notoriously challenging for beer makers – the company has won successive industry awards as “Advertiser of the year”. Paez also assisted on the entry of HEINEKEN Light in the country and continues to oversee a number sponsorship deals with Mexican football clubs. He obtained his law degree in 2000 from Tecnológico de Monterrey and has a Master’s degree from Duke University School of Law.