About

Recognised for his non-linear way of thinking and strong analytical and negotiation skills, Daniel Perez-Cirera Santacruz has been at the heart of the launch and implementation of Samsung Electronics’ new business and channels in Mexico. In his short three year stint with the company he has led and orchestrated the launch of Samsung Pay, which is a first of its kind mobile payment platform in Mexico that is quickly becoming ubiquitous, an Employee Purchase Program, which will soon evolve to a full blown online novel channel for the Korean Chaebol in Mexico, and the first ever Samsung Flagship Store located in the posh Santa Fe Shopping Center. Irrespective of these striking achievements, the road to innovation and trailblazing transactions is still a long one ahead for Perez-Cirera as Samsung has partnered up with America Movil (one of the largest operators in the world) to launch, within the first semester of 2018, its Internet of Things or Hyper-connectivity platform, which will be the first of its kind in Latin America, and will forever impact the way we live and perceive smart or intelligent ecosystems. Other notable achievement during Perez-Cirera’s term as legal, compliance and government affairs director include successfully handling of sensitive mediations with service provider, a material reduction of the number of labour law suits as well as customer complaints through the implementation of novel negotiation and settlement techniques, in fact, Samsung has not lost a single law suit under his watchful eye. In 2017 Samsung spun-off its printer division to Hewlett Packard, transaction that was swiftly handled by his small, but highly efficient, legal team of six attorneys and non-attorneys. Prior to his current role, Perez-Cirera served as the company’s Mexico general counsel and chief compliance officer for over a year. Perez-Cirera’s career also features general counsel roles at Ingersoll Rand in Mexico and Central America and Nokia in Mexico, as well as positions in prestigious law firms across Mexico and the US.