Denise Guillén Lara has practiced at a varied set of companies and firms over the course of a 24-year legal career, prior to joining Nielsen, Guillén directed and collaborated in the legal department of GE International Mexico, Grupo CIE, and Ingram Micro having her first in-house experience in 1998 when she joined the legal team of TV Azteca. Guillén also worked as an outside counsel for roughly 10 years giving her a ‘holistic experience’ of being both inside and outside counsel. Guillén joined Nielsen in 2010, and has made a huge contribution to the company in Latin America since.

Now vice-president, legal and compliance and integrity leader for Latin America, she works closely with the different business units and senior executives, she is responsible for providing legal strategic advice identifying legal and regulatory issues as well as handling all litigation matters in the 19 Latin American countries that she covers. Guillén is also part of the crisis management response team at Nielsen, her studies at MIT (Crisis Management and Business Continuity at the Massachusetts Institute of Technology) have been most helpful for her success at this task. Finally, she is head of the Compliance and Integrity Program in Latin America where she handles integrity cases and fosters the integrity culture within the company, therefore she is seen as a reference of business within the legal community. Guillén carries out her role with a clear approach and therefore is a prominent member in Nielsen’s workforce, being regarded as a real business partner.

Guillén is also an inspiration within Nielsen for its female executives worldwide, being an active member of WIN (Women in Nielsen). She is also an ambassador for diversity and inclusion outside Nielsen where she is a member of the Board of Directors of Abogadas MX, an association that just recently executed a collaboration agreement with the Mexico Bar Association (Barra Mexicana de Abogados) aimed at empowering female lawyers to reach leadership positions. Her vast legal expertise and business acumen have moulded her to make her a great ambassador for the company and the legal industry. In another example of her activities as an ambassador, Guillén is currently an honorary counsellor of the Consultative Council of INAI (Instituto Nacional de Acceso a la Información).