Armando Ascencio Perez – GC Powerlist
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Mexico 2023

Industrials and real estate

Armando Ascencio Perez

Corporate CEO and general counsel | Grupo FRISA

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Mexico 2023

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Armando Ascencio Perez

Corporate CEO and general counsel | Grupo FRISA

Could you share an example of a time when you came up with an innovation that improved how your legal team works and did not come at a large expense?

We had to adapt quickly to changes in the property development business; residential housing has experienced a tremendous slowdown prompting us to take proactive measures. We decided to focus on land reserves suitable for affordable housing and generated value in those reserves by developing them through partnerships.

Can you foresee any key developments to the way general counsel work over the next five years?

Every year it becomes more difficult to keep matters well attended and within budget, many firms have opted to hire in-house lawyers and expand their teams, but the demand for external counsel remains constant. Forming partnerships that aim to achieve objectives and save a sizeable portion of fees to that end is a great way to build this. Furthermore, it is worth noting that there is a growing trend towards setting higher limits on fees.

What are some of the main trends impacting the industry sector you work in in Mexico?

Nearshoring, without a doubt. Mexico has a great opportunity, but also the great domestic challenges, clean energy sources are a necessity, but we are behind in this regard. There is no industrial space available for rent and what is being built is usually leased before its completion. There is opportunity there, hopefully, regulatory developments will match the pace required to seize this great opportunity.

Mexico is known for its extensive network of international trade agreements. How would you navigate the complex legal requirements associated with cross-border transactions, considering the changing trade dynamics and regulations in Mexico?

Without a doubt with specialised external counsel. It is law firms of this type that can guide us through the rough waters of international treaties. Given the number of factors to consider, my best recommendation is to collaborate with external counsel and acquire new skills without risking a significant mistake that could jeopardise the deal or result in substantial losses and missed opportunities, potentially amounting to millions.

Armando Ascencio Pérez - Mexico 2024

Corporate CEO and general counsel | Grupo FRISA

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Armando Ascencio Perez - Mexico 2022

Corporate CEO and general counsel | Grupo Empresarial Frisa

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Armando Ascencio Pérez - Mexico 2016

Corporate CEO | Grupo FRISA

Armando Ascencio Pérez joined the shopping centre division team of FRISA, the family-owned real estate and construction company, as chief legal counsel in 1993. A year later, following the Mexican...

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Having spent over 24 years at one of the most important real estate companies in Mexico, Grupo FRISA, Armando Ascencio Pérez has an almost unrivalled understanding of the company’s operations...

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