Claudia Marcela Guerra – GC Powerlist
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Mexico Rising Stars 2024

Consumer products

Claudia Marcela Guerra

International legal manager | FEMSA

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Mexico Rising Stars 2024

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Claudia Marcela Guerra

International legal manager | FEMSA

What are the most significant cases or transactions that your legal team has recently been involved in?  

One of the most significant transactions that we had the honor of leading was the strategic combination of Envoy Solutions LLC with BradyIFS, creating a new platform in the facility care, foodservice disposables, and packaging distribution sectors in the United States. The deal involved highly sophisticated parties, which required navigating complex negotiations and aligning diverse interests.

What made this transaction particularly noteworthy was the collaborative spirit and learning opportunities it provided. Working alongside seasoned professionals from various backgrounds, our team had the chance to deepen our expertise and refine our approach to cross-border transactions. This deal underscored the importance of strategic thinking and adaptability in executing transactions that not only achieve financial goals but also align with long-term corporate vision.

Could you share an example of a time when you came up with an innovation that improved how your legal team works and did not come at a large expense?   

Our team often faced challenges in managing the contract review process, particularly when it came to handling high volumes of documents with similar terms and clauses. The task was repetitive and time-consuming, and it was easy for small details to be overlooked. To tackle this, I proposed creating a set of standardised templates and clause libraries that the team could use as a starting point for most contracts. These templates included pre-approved language for commonly used terms and conditions, reducing the time spent drafting and reviewing from scratch. The innovation didn’t require any significant investment, as we utilised existing tools like word processing software and shared drives. The result was a more efficient contract review process that also enhanced our workflow, minimised errors, and contributed to better overall team performance.

What is a cause, business related or otherwise, that you care about, and why?  

A cause that I care deeply about, especially in a business context, is the promotion of diversity and inclusion within the workplace. I believe that fostering an environment where people from all backgrounds feel valued and empowered not only drives innovation but also reflects the broader society we live in. In my experience, diverse teams bring unique perspectives to problem-solving, leading to more creative solutions and a more engaged workforce. This cause resonates with me because I have seen firsthand how inclusive practices can transform a workplace, making it more dynamic, resilient, and successful.

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