Neeta is a US-trained, versatile, and dynamic general counsel with over 20 years of legal, regulatory, compliance, and corporate governance experience across the U.S., Europe, the Middle East, and Asia, in a diverse range of industries including manufacturing, aviation, industrial, consumer goods, FMCG, support and sustainment, and financial services. She has also served as Regional General Counsel for two Fortune 50 companies, including Boeing and PepsiCo.

Currently, Neeta leads the legal and regulatory function for multiple sectors at NEOM in Saudi Arabia, including mobility (land, air, and maritime), education, food, tourism, and enterprise registration and licensing. NEOM – the over USD$500 billion giga-project being developed along the pristine Red Sea coastline in northwest Saudi Arabia – represents the world’s largest and most ambitious project to realise a vision for future living. NEOM encompasses towns and cities, ports and manufacturing zones, research centres, sports and entertainment venues, and world-class tourist destinations. It will be home to over a million citizens from around the world.

Before her current role, Neeta was the Regional Counsel for Boeing in the India, Middle East, Africa, and Turkey region (covering over 60 countries). In this position, she was responsible for overseeing Boeing’s legal and compliance matters in the region and managed a team of lawyers and paralegals based in multiple jurisdictions. She spearheaded legal operations and support concerning mergers and acquisitions, joint ventures, strategic alliances, commercial, corporate, transactional, employment, intellectual property, and litigation matters for Boeing in the region.

Previously, Neeta served as the Group General Counsel of EFG Hermes, a leading financial services firm in the Middle East and North Africa region, where she led the worldwide legal operations for the company’s diverse lines of business. She oversaw the legal aspects of EFG’s expansion from seven to fourteen countries through a mixture of greenfield operations, acquisitions, and joint ventures. Before that, she was the Group General Counsel of Ideal Standard in Brussels, heading legal operations across its 27 countries, and served as Regional Counsel for Southeast Asia with PepsiCo in Hong Kong.

Neeta began her career in New York, practising corporate transactional law with King & Spalding and Clifford Chance for over eight years. She earned her law degrees from the University of Cambridge and New York University, as well as an MBA from The Wharton School of Business.