About

Led by GC Powerlist 2017-featured lawyer Mona Hussein, the adidas in-house legal team in Dubai successfully deals with high volume of work over multiple jurisdictions within the MENA region. Despite having a very lean team for such a demanding set of responsibilities, the team works closely in a hands-on manner with the legal teams in India, Turkey and South Africa to help mitigate risks in a particularly volatile region; both commercially and politically. Legal and Compliance Manager Badran Elamin describes team culture at adidas that has allowed the individuals within to successfully achieve their goals: ‘The most important thing in our team is the collaboration. In addition, Mona’s development approach for both myself and Ivan [Korotkov – Senior Legal Manager] is excellent, challenging us to constantly live outside our comfort zone. For Elamin, this is at the core of the team’s success. ‘Our workload is very high, as we support the entire MENA market, as well as India, Turkey and Africa’, he explains. ‘The only way to be successful is to have a strong team culture.’