About

Anna Bülow Zetterberg joined Novamedia Sverige AB in September 2012 having worked as an associate at law firms, Cederquist and Lindahl. Whilst at Lindalh, Bülow Zetterberg got a taste of in-house work when being seconded to Svenska Spel as legal counsel for one year. With specialties in media & marketing law, gaming law and IP, Bülow Zetterberg now enjoys handling the diverse legal matters that arise in a fast-changing gaming and entertainment industry. At Novamedia, Bülow Zetterberg set up the legal department from scratch. The policies and procedures she introduced have developed the department’s expertise whilst reducing the company’s reliance on outside counsel. Using a combination of her legal and commercial skills, Bülow Zetterberg enjoys working closely with experts specialised in non-legal fields. As she has the ability to go beyond the legal matter and follow it through the business, the legal department is now perceived as an integral element in the business and its operation. Bülow Zetterberg has also developed and implemented Novamedia’s Agreement policy. This lays out procedures and instructions for management to follow when the company enters into a business agreement, as well as identifying what to observe during its term and after its termination; ‘the process is so much more than just entering into an agreement and signing a document’.