General counsel | ICE Services AB
Åse Lundh Gravenius
General counsel | ICE Services AB
Established in 2010, ICE has developed quickly into a world-class service centre for the global management of musical rights. The company offers a professional and efficient service, which enables music societies and organisations to manage copyright, and allows the music industry to explore and use their extensive works and production database. When Åse Lundh Gravenius joined ICE in 2013, her first task was to set up a legal department whilst ensuring its rapid expansion remained compliant. ‘As general counsel at ICE, you are working in a young, fast-paced company with inspiring colleagues with a vast knowledge in music and the business in general. To be surrounded by such individuals all day long is truly the most inspirational environment I’ve ever had the pleasure to work in’. Lundh Gravenius fulfils all the usual roles associated with general counsel but in addition has to manage the extensive atypical legal conundrums due to ICE’s state of the art copyright management service and a browser-driven database containing more than 20 million musical works. This involves tackling an array of data protection and intellectual property issues that require innovative solutions. As customers hand over a large part of the music data they’ve collected over a number of years, ICE has to ensure it deals with data transparently and responsibly. At the same time ICE is often faced with the challenge of different interpretations on how a musical work is to be treated in the ICE databases. For Lundh Gravenius and her team, this requires finding ways of reaching a common understanding internally, to ensure efficiency in data input work.