About

With 15 years of experience under his belt, ranging from working at a leading Danish law firm to an excellent track record as a trusted legal advisor dealing with consumer goods, energy, medical diagnostics and biotechnology, Patrick Plucnar stands out for his quality advice and depth of experience. In his current role as general counsel at Royal Unibrew, the second largest brewery group in Denmark, Plucnar has been particularly pre-emptive in increasing cross-country collaboration between the company’s legal functions while placing a strong emphasis on saving costs for the company. During both his previous and current roles he is esteemed by management for his creative legal advice and dynamic incorporation of commercial attractiveness, coupled with his capability to successfully optimise and execute commercial strategies. Plucnar’s long term experience of dealing with external law firms across borders, cultures and various complex transactions makes him an asset for the company. His experiences have endorsed him for his ability to effectively define deal strategies, handle due diligence and negotiate transactions while collaborating with senior management and external law firms. To pinpoint one of his many achievements, within a few weeks of joining the company, Plucnar’s efforts in the acquisition of Hartwall, the second largest Finnish brewery was exemplary. As a valued general counsel Plucnar believes ‘continuously striving to increase efficiency, reduce costs in the in-house legal function, deliver first class legal advice with commercial attractiveness and solutions to the business’ and maintaining ‘a highly motivated and performance oriented legal team’, are the key ingredients to achieving an esteemed legal department.