About

Marimekko Corporation is a Finnish textile company that produces clothing, bags, accessories and home décor based on their own unique prints. Tiina Lencioni is general counsel with two legal team members, who are well experienced in the field of intellectual property rights, reporting into her. Over the past four years Lencioni has molded the legal/IP department for Marimekko and has added efficiency functions such as education templates and case handling systems that allow the department to function as a well-oiled unit. Her biggest achievement has been creating the legal department in order to support the company’s needs as a globally renowned brand. Under her leadership the department has been successful in advising on share issues and in dealing with cases that involve publicity, requiring prompt solutions. Lencioni enjoys taking part in the decision-making process at Marimekko and believes that ‘it is very rewarding if my advice can also lead to a better solution from the business point of view’.