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‘The focus is always on the business and finding business solutions to facilitate strategic directions’, says Åsa Ericson Hedström vice president legal and compliance at Sony Mobile, a mobile telecommunication company that is a wholly owned subsidiary of the Tokyo-based Sony Corporation. The regional team consisting of nine individuals that has continued to provide excellent, pragmatic and innovative advice, despite a reduction in available resources. To rise to the challenges that the company is facing, the legal team has created a number of innovative solutions that often embrace technology and aim to improve efficiency throughout the business. They implemented a new user data portal, which has further enhanced the sharing of user data between “silos” within Sony Mobile, as well as the formation of new payment and invoice schemes. The team has also played an integral role in creating processes and tools that have enabled a more agile work flow for incubation projects and start-ups. The wider Sony Corporation has had data privacy and cyber security challenges in recent years, and this has trickled down to affect the work of the Nordic legal team at Sony Mobile; Hedström describes this as a ‘necessity in order to bring most value to the company’. The legal department along with the entire organisation evolved in order to adapt to an ever changing environment. Indeed, Hedström states that ‘to change and adapt is a key attribute to a lawyer in the mobile industry’.