Jesarella Alarcon – GC Powerlist
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Peru 2022

Consumer products

Jesarella Alarcon

Legal head of competition, regulatory and compliance | Alicorp

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Peru 2022

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Jesarella Alarcon

Legal head of competition, regulatory and compliance | Alicorp

Focus on the role of the legal team in uncertain times

The cost and accessibility of the goods we use daily has been significantly impacted by Covid-19. As one of the leading companies of essential goods, Alicorp prioritised innovation and prompt solutions to new customer demands, such as promoting the e-commerce channel for both end-consumers and b2b clients and by proposing initiatives to support the most vulnerable families in this adverse context.

Our team, considering that it was just established in 2018, was able to acquire a positive reputation and get recognition, thanks to the continuing support in a demanding, challenging, and uncertain environment. Our role was crucial since we evolved into a strategic ally or partner to support the feasibility of each new project the company launched while dealing with regulations that changed every day.

We also made sure that every piece of advice did not hinder business operations or have a detrimental effect on our clients, taking all necessary precautions to protect the health and safety of our company’s most valuable resource; its employees.

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