About

Over the three years of his employment with DKSH, Jaturong Jerdsakulboon has utilised his strong leadership skills to build trust with his stakeholders, thus making his team a key function in business planning. Jerdsakulboon’s commitment has resulted in a noticeable increase in the capabilities of his team and growth in coverage necessary to cater for the growing need to support countries where the company does not have dedicated legal coverage, including Taiwan, Cambodia, Laos, Australia and others. On the compliance front, Jerdsakulboon has brought a new and innovative management strategy to the Thai market, thus increasing the awareness of compliance rules within the organisation dramatically. DKSH advises on market expansion strategies for its clients, and is therefore constantly plagued with issues related to the market environment and consumer behaviour in Thailand, whereby compliance trends in the market cran create difficulties for the business moving forward. ‘In order to deal with such challenges, my team really needs to understand the business from both a legal and operational standpoint’, Jerdsakulboon says. ‘We need to be able to analyse problems that have multiple dimensions and without said understanding, the legal team would be unable to provide practical legal advice to the business’. Prior to joining DKSH, Jerdsakulboon held senior legal positions at Big C (Thailand’s second-largest hypermarket operator) and Diageo in Bangkok.