About

Before assuming his current position at property investment specialist Novaland in September 2016, Son Tran had worked for 15 years in the fast moving consumer goods industry where he handled unique large-scale transactions within real estate, intellectual property and M&A. He was previously head of legal at Heineken, PepsiCo, and, most recently, Unilever. He has served as the chair of food and beverages committee of the American Chamber of Commerce (Amcham) and in 2013 received the Unilever Chairman Award. At Unilever he delivered a number of innovative legal agendas including the enforcement of intellectual property rights, creative M&A legal structures and won land mark cases in competitor challenges and non-compete litigation. He initially moved in-house in 1998, joining Heineken as legal counsel and over time progressed and developed its in-house legal department to become one of the most successful legal functions in a very heavily regulated alcohol industry. Some of his highlights during this period at Heineken include successfully handling the first ever competition case in Vietnam. During his tenure at PepsiCo he was deeply involved in the sale of a 51% share of PepsiCo to Japanese investor Suntory.