What are the most significant cases or transactions in the Latam region that you or your legal team has recently been involved in?

LaLiga’s legal department provides legal advice in each of the projects in which LaLiga is involved, providing a transversal service to the different departments, offering a response, and collaborating closely with each of them, attending to their possible needs, among which the following are included in the Latam territory:

a) Creation of a joint venture with local partners, which will be exploiting all commercial, IP rights of LaLiga in Latam;

b) Provide legal support in relevant projects, such as global sponsorships in the Latam region, and for the commercialisation of audio-visual rights;

c) Legal advice in the organisation of clinics or sports training programs of LaLiga in Latam;

d) Provide legal support in the implementation of LaLiga Business School in Mexico, a training project aimed at attracting new professionals, as well as running sport and educational projects in different countries;

e) The development and implementation of legal strategies in order to protect the IP rights and audio-visual content of the competition on national or international scale in collaboration with the antipiracy department.

The unusual business environment created by the pandemic has been swiftly followed by the Ukraine crisis, attendant supply chain costs rising and inflation. Are you now putting more emphasis on preparing for the unforeseen and, if so, what does this entail?

In the last years, LaLiga has adapted their new areas and departments according to all changes that have come forth because of the pandemic and Ukraine crisis, among other events. In order to overcome all of these challenges, as well as future challenges, we have been creating different areas of specialisation according to the new necessities, and we have been introduced the use of new technological tools in order to simplify various tasks and to make us more efficient.

What are your organizations plans in the Latam region over the next 12 months and how will your legal expertise help to achieve these plans?

The main focus for the company is to adapt to the evolution of the global audio-visual and sports market. We will manage the support of all the projects that will need legal assistance in different specialisations in Latam: IP and IT, commercial, civil, tax or criminal law.

The main challenge for the legal department is the rapid changes in the way in which the fans consume the content of the competition, the appearance of new agents, devices, platforms, and the relevance of the analysis of the data and its influence throughout the process.

The support of the legal department is very intricately linked to the activity of LaLiga, and it is vital for us to assist with this by understanding all the targets of the projects that the different departments want to develop and coordinating and communicating this successfully across various teams in order to achieve the best possible outcome.