About

A legal counsel with almost two decades of experience within Sweden’s iconic global fashion group, Fredrik Björkstedt is rightly regarded as one the country’s most notable in-house lawyers. Beginning his journey within the H&M business in October 1998, Björkstedt has since acquired a range of experiences in a number of different matters that have had a positive impact on the company’s bottom line. Also a member of the company’s management team, he is responsible for the legal joint group function as part of H&M’s multi-brand matrix organisational structure. As the world’s second largest fashion retailer, the company is subject to high scrutiny, particularly regarding its new initiatives, some of which have included investments in online platforms as a response to changing consumer habits. The legal department and Björkstedt’s expertise will continue to be crucial in the performance of the company in this regard.