Pattinun Phatranawat – GC Powerlist
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Thailand 2024

Consumer products

Pattinun Phatranawat

Head of legal | Central Food Retail

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Thailand 2024

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Pattinun Phatranawat

Head of legal | Central Food Retail

Team Size: 14  

  

What are the most significant cases or transactions that your legal team has recently been involved in? 

Over the past year, I’ve been involved in several high-profile mergers and acquisitions, successfully navigating complex regulatory landscapes. Additionally, I spearheaded the establishment of a food wholesale business, strategically positioning our company in a rapidly growing market segment. 

 

How do you see the general counsel role evolving in Thailand over the next five-ten years? 

In Thailand, I foresee general counsels playing a pivotal role in shaping corporate strategy, risk management, and compliance.  

The focus will shift toward proactive legal advisory, fostering business growth while safeguarding legal interests. 

 

How do you effectively motivate and manage your legal team? 

Regular team-building sessions, mentorship programs, enhanced rotation approach, and recognition initiatives foster a positive work environment.  

Empowering team members to take ownership of projects enhances their motivation and productivity. 

 

Are the effects of AI on the legal profession overplayed or underplayed, in your opinion? 

While AI holds immense potential, its impact depends on thoughtful integration and continuous learning.  

We balance automation with human judgment, recognising that AI complements rather than replaces legal expertise. 

 

Pattinun Phatranawat - Southeast Asia 2024

Head of legal | Central Food Retail Group (CFG)

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Pattinun Phatranawat

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