About

Gözde Çolak joined Procter & Gamble in 2009 as an assistant legal counsel; in 2011 she was promoted to legal counsel and is currently the acting head legal counsel. With a 90% success rate in more than 400 advertising disputes that she has handled, Çolak has had a major contribution to the company’s strong reputation in the Turkish market. One of the biggest achievements of her in-house career was the creation of a support model for e-commerce and digital matters. ‘As one of the most important countries in terms of its high internet, Facebook, Twitter and YouTube usage with a huge young population, this resulted in many successful projects in Turkey as well some very important pilot projects which were first executed in Turkey’. During her time at Procter & Gamble Turkey, she has brought many simplifications in the working of the legal department and she has invested a lot of effort in building a trust relationship with the internal clients. ‘From my perspective, being an indispensable part of the team is the key to success. Therefore, this was always a high priority for me and I worked very hard to increase the level of trust in order to create a strong base for providing pro-active and protective consultation’.