About

Heading all legal and corporate affairs in Microsoft Turkey, Yasemin Genc has strived to shift the perception of the legal department within the business. To this end she has taken many initiatives: organising the legal workings in full alignment with business needs, integrating legal and corporate affairs planning, enhancing strategic planning to predict and avoid future hurdles and simplifying processes. These actions have upgraded the role of legal and corporate affairs director from mere provider of basic legal support to a substantial part of the business, strategically and operationally. She takes pride in the positive change in the perception of the legal team within the business, moving from a rather reactive support function to a proactive partnership and becoming part of the leadership team. ‘I believe the value I am bringing to my company is leading my clients through the complexities and ambiguities of our environment with all of the above. In the past, the same role was designed to provide basic legal support to the business with regard to mainly contracts’ she adds.