Elçin Erdeniz currently serves as the only legal counsel of Yandex Reklamcılık, a technology company that builds intelligence products and services powered by machine learning. Erdeniz has had the opportunity to be involved in many pioneering transactions across Turkey. Assuming his position as legal counsel in 2014 during a period of rapidly developing technology has been an invaluable experience for her. Erdeniz has also had to obtain a multicultural awareness during her tenure: ‘I believe that a legal counsel is capable of improving the operation from various aspects other than legal, and is able to produce various multi-dimensional scenarios which actually helps with creating new ideas. This skill can be used in other positions and projects’. Erdeniz has taken the initiative to be more active within the business, aiming to add new ideas beyond pure legal ones to the table. Her role positions her in the middle of disputes, and as the in-house counsel her role is not limited to the daily operations of the company, spanning political, social, financial and humanitarian situations: ‘We as legal counsels should be open to settle a dispute by peaceful means, be open to communication and spread this mind-set across our platforms in order to make our business life easier and more sustainable’, adds Erdeniz.